Marketing for life science companies – drivers of change

Consequently, the life science industry has, as a whole, years’ experience of integrating digital tools and services in its own operations, with many standards and approaches firmly in place and a certain degree of digitisation present in all companies.

But ‘digital’ in itself is no longer a way for the industry to show its innovativeness and gain a competitive advantage – it should be considered as a pre-condition for staying relevant on a transformed market.