How Deeply Is Medical Affairs Diving Into Social Media?

How Social Is Medical Affairs Now vs. Pre-COVID?

Nowadays, healthcare lives at the intersection of science and customer experience: as communication experts, we are required to not only shape a solid scientific narrative, but to focus equally on engaging our target audience with the story we want to disseminate.

It’s a fact that the COVID-19 pandemic has sharply boosted social media use by healthcare professionals to share opinions, improve medical understanding, and debunk fake news, as confirmed by data presented at the recent Medical Affairs & Social Media: A brave new world webinar organized by Reuters Events Pharma.