The acceleration of pharma’s digital transformation

Pharmaceutical sales, marketing, and research and development have all been forced up a steep learning curve for how to operate within a rapidly-evolving and hugely-changed landscape.

On a personal level we’ve experienced some of this first-hand, grappling with things like home-working, home-schooling and oh-so-many video calls. And COVID-19’s impact has been far greater on the digital transformation of pharma.