What Web Search Can Teach Pharma During the Pandemic
With millions in ‘lockdown’ to weather the COVID-19 pandemic, people are glued to the internet, searching for information related to the current crisis. In fact, coronavirus might be the biggest trend in Google search history. Considering search has historically been a key source for pharma brands to engage with their audiences, it has never been more important to ensure pharma marketers address the needs of patients and healthcare providers (HCPs). This POV will address how this pandemic may affect your business and what pharma marketers can do to stay top of mind, while also providing the help searchers need in this uncertain time.