Impact of COVID-19 on Brand Planning

How do you plan for 2021 when a post-COVID-19 “new normal” has yet to be established? Annual brand planning can be one of the most harried, hectic, and highly charged times of the year – and that’s without a global crisis of the scale that the COVID-19 pandemic has presented. Collaborating across internal stakeholders and agency partners requires deft, thoughtful coordination, even in the best of times.