COVID-19 and its impact on medical conferences and live events

More and more conferences are going virtual because of the COVID-19 spread

We have reached out to Francis Namouk, SWM Agency CEO, to discuss the filming industry at the time of the coronavirus.

Ciao Francis, can you tell us what is changing onto the filming industry in this time of emergency?

F: Medical conferences are going virtual, which, in a way, is a positive change for the audience. They keep the same customer-centric appeal, which is what audiences love about Amazon, Netflix… the ability to access content or services on their own terms. There’s space for the Media Agency like us to help corporate companies and associations build the best virtual experience for their delegates. Companies need to embrace the advantages that digital formats offers and adapt their content accordingly.